Why Wool?
Performance
SUPERIOR TEXTURE
RETENTION & RESILIENCE... Due to the natural crimp that is inherent in wool fiber.
SUPERIOR WEAR -- Ask previous wool purchasers... Wool looks better longer and
"Wears Gracefully".
NATURALLY SOLID & STAIN RESISTANT... Protection that won't deteriorate like the temporary additives that are used on synthetic fibers.
SUPERIOR DYE FASTNESS... Due to wool's natural ability to take in dyes.
NATURALLY FIRE RETARDANT and wool is self extinguishing. Wool is the
fiber of choice for casinos and airlines for this reason alone.
Value
Slightly higher initial cost massively
offset by product longevity and ease of maintenance. WOOL CARPET ACTUALLY COSTS LESS!!!!
WOOL CARPET ADDS VALUE and is the ULTIMATE
STATEMENT OF STYLE, SUCCESS, AND COMFORT.
WOOL IS WARMER IN THE WINTER AND COOLER
IN THE SUMMER. Wool naturally feels better, is more resilient, and helps moderate temperature and humidity
in the home by absorbing and releasing moisture as needed.
Wool's natural soil and stain resistance
allows for wool to require LESS CLEANING THAN SYNTHETICS.
Wool is a renewable resource and is biodegradable. Wool is a way to be kind to Mother Earth. WOOL IS GREEN AND IS RECYCLABLE.
Comfort
WOOL'S SOFT &
NATURAL FEEL to the hand and beauty underfoot simply cannot be achieved with any synthetic fiber.
Wool is a NATURALLY DELUSTERED FIBER that is
appealing to the eye and allows for a soft and comfortable appearance on the floor.
Wool's natural
luster and gentle light reflection characteristics give a home or office an ELEGANT
AND PEACEFUL BACKGROUND.
Wool is durable, resilient, affords comfort and safety - and wool is a renewable resource! Wool fibers are naturally
superior to synthetic fibers, as well as longer lasting, inherently flame retardant and resistant to dirt and crushing.
